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谷钰

谷钰
职称:讲师
研究方向:消费者行为、数字营销、视觉营销、亲社会行为
所属部门:市场营销系
电子邮件:guyu@nankai.edu.cn
联系电话:
English
  • 个人介绍

  • 研究成果

  • 研究课题

  • 教授课程

  • 社会兼职

教育背景

2018.09 ~ 2024.06       清华大学             工商管理(市场营销方向)博士  
2022.01 ~ 2023.07       新加坡国立大学    市场营销  联合培养博士  
2014.09 ~ 2018.06       对外经济贸易大学  电子商务(金融服务外包方向)学士


工作经历

2024.07 至今      304am永利集团官网   讲师


获奖成果



1.Yu Gu and Rong Chen (2021), “How does money phrasing influence intention to donate: The role of construal level and fit.”Psychology & Marketing, 38(11), 1911-1927. (南开英文B刊; ABS 3; ABDC List A Journal; JCR一区; IF: 6.7)
2.Yu Gu, Xusen Cheng, and Jia Shen (2023), “Design shopping as an experience: Exploring the effect of the live-streaming shopping characteristics on consumers’ participation intention and memorable experience.”Information & Management, 60 (5), 103810. (南开英文B刊; ABS 3; ABDC List A* Journal; JCR一区; IF: 9.9)
3.Yu Gu and Rong Chen (2023), “Effects of payment notifications on consumer purchase decisions: The role of pain of payment.”Journal of Consumer Behaviour, 22(4), 818-832. (ABDC List A Journal; JCR二区; IF: 4.3)
4.Xiaobing Xu, Shuaifan Zeng, Yu Gu*, and Jin Zhang (2023), “Uniform pricing effect: The influence of uniform pricing on product acquisition value judgment.”International Journal of Consumer Studies, 47(4), 1364-1376. (ABDC List A Journal; JCR一区; IF: 9.9)
5.Xusen Cheng, Yu Gu, Ying Hua, and Xin (Robert) Luo (2021), “The paradox of word-of-mouth in social commerce: Exploring the juxtaposed impacts of source credibility and information quality on SWOM spreading.” Information & Management, 58(7), 103505. (南开英文B刊; ABS 3; ABDC List A* Journal; JCR一区; IF: 9.9)
6.Xusen Cheng, Yu Gu, and Jia Shen (2019), “An integrated view of particularized trust in social commerce: An empirical investigation.” International Journal of Information Management, 45, 1-12. (ABDC List A* Journal; JCR一区; IF: 21; ESI高被引论文)
7.Xusen Cheng, Yu Gu, and Jian Mou (2020), “Interpersonal relationship building in social commerce communities: Considering both swift Guanxi and relationship commitment.” Electronic Commerce Research, 20(1), 53-80. (ABDC List A Journal; IF: 3.9)
*通讯作者

研究课题

教授课程

市场营销

社会兼职

担任期刊审稿人:
  • Journal of Behavioral Decision Making
  • Information & Management
  • International Journal of Consumer Studies
  • International Journal of Hospitality Management
  • AIS Transactions on Human-Computer Interaction
  • Information Resources Management Journal
担任会议审稿人:
  • American Marketing Association Conference (AMA)
  • Association for Consumer Research Conference (ACR)
  • European Association of Consumer Research (EACR)
  • The China Summer Workshop on Information Management (CSWIM)