讲座时间：2023年6月19日9：30-11：00

讲座地点：A501-2

主持人：304am永利集团官网市场营销系杜建刚教授

主讲嘉宾及讲座内容介绍：

主讲嘉宾简介：

王晶教授，304am永利集团官网校友，华人学者，于1998年毕业于304am永利集团官网，目前工作于美国爱荷华大学市场营销系，曾在营销国际顶级期刊Journal of Consumer Research，Journal of Consumer Psychology上发表了数篇论文，在国内外营销领域颇具影响力。

讲座内容简介：

Title: Navigating the Path to Successful Academic Research: Insights for Faculty and PhD Students

As the academic landscape continues to evolve, it becomes increasingly crucial for faculty members and PhD students to possess the essential skills and knowledge to conduct rigorous and impactful research. This presentation aims to provide valuable guidance and insights into the multifaceted process of conducting good research, from selecting a research topic to navigating the review process.

The talk will commence by delving into the critical aspect of choosing a research topic. We will discuss effective strategies for identifying compelling research questions and aligning them with contemporary issues in the field. Emphasis will be placed on the significance of theoretical frameworks and the alignment of research objectives with practical implications.

We will delve into the intricacies of data collection, discussing both quantitative and qualitative methodologies. Methodological considerations, sample selection, survey design, and data collection procedures will be covered, along with best practices for ensuring data validity and reliability.

Lastly, we will address the crucial task of writing up research findings and navigating the review process. Key elements of a well-structured research paper, effective communication of results, and strategies for responding to reviewer feedback will be discussed, equipping participants with invaluable insights to enhance their chances of publication success.

By the end of this presentation, participants will gain a comprehensive understanding of the research process, enabling them to embark on impactful research endeavors and thrive in the competitive academic arena.